Go-to-Market Advisory

There are 10+ ways to go to market. Are you choosing the right one?

20 years of building go-to-market engines for SaaS, regulated industries, and professional services. From early revenue to $100M+ ARR and IPO.

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What I Do

Hands-on GTM advisory for founders
who are ready to scale.

I work alongside leadership teams to build the strategy, systems, and metrics that turn early traction into repeatable revenue, and help you define the signals that tell you you're doing it right.

The foundation, built in sequence

01
◎

Product-Market Fit

Validate your ICP, sharpen positioning, and establish the baseline economics: retention, CAC, and early LTV signals. All before you invest in a GTM motion.

02
◆

Go-to-Market Strategy

Design your market entry across pricing, packaging, channels, and messaging, and prove the unit economics support a repeatable, scalable motion.

03
■

Sales Team Builds

Once the motion is proven, hire the right people, define the right roles, and stand up the playbooks and processes that let a team ramp predictably.

Capabilities that accelerate growth

▲

RevOps & Scaling

Build the operational backbone: forecasting, pipeline management, tech stack, and the metrics that matter. So you scale with confidence, not guesswork.

◉

Global Expansion

Enter new markets across LATAM, EMEA, and APAC with a proven playbook. From regional strategy and localization to building and leading teams on the ground.

⬢

AI-Driven GTM

Audit your current tech stack, identify where AI can accelerate your pipeline, and recommend the right tools so your GTM engine runs smarter, not just harder.

How I Work

A clear process. No black boxes.

Every engagement is tailored, but the framework is consistent. Diagnose where you are, design what's next, and deliver results.

Step 01

Diagnose

Deep-dive into your current GTM motion: what's working, what's not, and where the biggest leverage points are. I talk to your team, study the data, and map the landscape.

Step 02

Design

Build a focused, actionable GTM plan. Not a 60-page deck that collects dust, but a clear roadmap with priorities, owners, and timelines your team can execute on.

Step 03

Deliver

Roll up my sleeves and work alongside your team to implement. I stay embedded through execution, from hiring to launching to iterating, until the engine is running.

Who I Work With

Built for founders and GTM leaders
at inflection points.

I work best with early-to-growth-stage companies that have initial traction but need an experienced hand to build the GTM engine that scales. Whether you're VC-backed, PE-backed, or bootstrapped, if you're at a moment where the next phase of growth requires real operational rigor, that's where I come in.

I've done this across public companies, private-equity portfolio companies, and venture-backed startups, so I understand the different pressures, timelines, and expectations that come with each.

Seed to Series B SaaS Regulated Industries Professional Services VC-Backed PE-Backed First GTM Hire Scaling Past $10M ARR
Track Record

The numbers behind the work.

20+

Years in GTM leadership

$100M+

ARR built from zero

5,000+

People led globally

90+

Countries across LATAM, EMEA & APAC

About

The person behind the practice.

Margaret Lilani, Founder of 10ways

Margaret Lilani

Founder, 10ways

I've spent 20 years building go-to-market teams and revenue engines across SaaS, regulated industries, and professional services. I've led global teams of 5,000+ people across 90+ countries, driving expansion in LATAM, EMEA, and APAC, and built revenue from zero to over $100M in ARR.

The name 10ways comes from something my father used to say: "There are 10 ways of saying something. Use the good ones." That idea is the foundation of everything I do. In go-to-market, there are always multiple paths. My job is to help you find the right ones, the ones that actually work for your stage, your market, and your team.

I started 10ways because I kept seeing the same patterns: talented founders with strong products who were struggling to crack the GTM code. I help them skip the expensive trial-and-error and build the right foundation from the start.

Let's Talk

Ready to build your GTM engine?

Whether you're figuring out product-market fit or scaling past $10M, I'd love to hear what you're working on. No pitch, just a conversation.

margaret@10ways.io